BRAND REFRESH

Brand Identity Refresh I Video I Content I Print I Collateral I Sales Tools I Digital I OOH I Trucks I Displays I Events

Building on the Made by Australia brand platform, we used COLORBOND® steel’s launch of three new colours to upgrade the brand’s look and feel and create consistency across all channels. Central to our approach is the ‘beautiful strength’ brand essence which unites Australia’s striking landscapes with the renowned durability of COLORBOND® steel.

The campaign began with the unveiling of COLORBOND® steel’s new colours through video content and a variety of expansive print and outdoor. The colour launch extended across all channels reaching builders, fabricators, architects and homeowners. This work will continue to roll out across all brand initiatives over the coming years.