Stan.

When Stan launched, it was more scrappy start-up than media giant. As lead brand and creative agency, one of our first tasks was designing an identity system that worked on- and off-platform.

We injected Stan’s optimistic and audacious tone into design, delivering on our moving idea that ‘Stan is the biggest deal in entertainment.’ Inspired by the curves of the ‘S’, we shaped a bold blue window into Stan’s vast content world. Whether static or in motion, these curves became a distinctive asset. The system was deliberately simple, playful, and flexible – able to brand key art from studios just hours before dropping on platform.

It allowed us to highlight content genres, pricing, and promos, while integrating content directly into the blue curves to drive brand attribution - critical for a streaming platform. Nearly a decade on, the identity system continues to power Stan’s campaigns, carving a distinctive presence in a cluttered market.