Adelaide University

Launch You

In an historic merger of two world class institutions, the new Adelaide University combines the strengths of The University of South Australia and The University of Adelaide, creating a new, future-focused university with global scale and resources to match.

Appointed lead creative agency, Richards Rose developed, crafted and brought to life a brand platform that expresses the new university’s mission in two words, while also putting Adelaide University (AU) at its heart. Simply put, it doesn’t matter who you are, where you come from or what you do, Adelaide University exists to LAUNCH YOU.

Our multi-channel campaign spans across TV, high-impact out-of-home, digital and social platforms with a diverse array of assets developed to resonate locally, interstate and internationally.

Get in touch

If you’re interested in working with us or would like to know more,
chat with Digby at drichards@richardsrose.com.au

Sydney

Adelaide


02 9213 2000

Level 1
66-72 Reservoir St

Surry Hills, NSW 2010

02 9213 2000

The Hub
89 Pirie St

Adelaide, SA 5000


We acknowledge the Traditional Custodians of the land on which we operate and pay our respects to Elders past, present and emerging. We acknowledge the Aboriginal and Torres Strait Islander peoples as the land’s first people and storytellers, and we honour their continuing connection to land, culture and community.

© 2025 Richards Rose