)
doozy drinks
A dash of artificial intelligence delivers a doozy
In late 2025, when more than 60% of Gen Z were experimenting with AI, we saw an opportunity to create some more category-breaking work for doozy HALF & HALF. By concocting a delicious blend of half-artificial-intelligence and half-human, we rapidly earned half a million views for this challenger brand.
Armed with a single laptop between the three of them, Isaac Heeney, Ollie Florent and Will Hayward created their own AI‑powered ads, starring their famous faces like we’d never seen them before. Together, we deliberately leant into their non-expert use of AI, to serve up the kind of chaotic, unhinged comedy that our audience delights in – absurdism.
The boys’ scroll-stopping content was embraced by the doozy fandom and their celebrity mates. This high engagement and organic sharing helped us reach an impressive 70% non-followers, creating a pathway to brand and audience growth.
)
)
)
)
)
)
)
)
)
More importantly, we sold a boatload of doozy HALF & HALF, with big spikes in organic traffic to our online store, and in physical traffic to our retail partners.
)