Get more zeros in your life

The Lottery Office is the Australian pioneer of the international lottery industry, allowing Aussies to confidently purchase tickets in the world’s biggest lotteries where jackpots can reach over $1 billion. So to demonstrate the stratospheric amounts you could win, we came up with a simple yet tantalising idea; Get more zeros in your life. We designed and created a dedicated team of nine life-sized Zeros to tend to a jackpot winner’s every wish. When they line up next to our winner, she becomes the ‘one’, alluding to the eye-watering amount of $1 billion. Together they star in brand and retail executions ensuring all communications are fun, distinctive, and oh so memorable…