It’s a bit rock ’n’ roll

Celebrating Mitsubishi Motors 45th year in Australia, we cranked the volume on a rocking campaign for the new Outlander; featuring Dynamic Yamaha Sound, front row massage seats and plenty of leather, it’s a bit rock’n’roll. So in an Australian advertising first, we signed AC/DC to the headline with their iconic anthem, ‘It’s a Long Way to the Top (If You Wanna Rock ’n’ Roll)’.

Consistently ranked as one of Australia’s most loved rock songs, it’s not only a cracking road trip track, but also one with a humorous cultural connection. For more than 45 years Aussies have been affectionately changing the lyrics to sing “it’s a long way to the shop (if you wanna sausage roll).” And it’s that long-running in-joke that sets the stage for this classic Aussie tale.