University of Adelaide

Make History

What we do today defines what happens tomorrow. The University of Adelaide has a history of incredible achievements, but they, or their alumni, will never rest on their laurels. So, in the work we pose the question, “What’s next?”.

There are all kinds of ways to make your mark. It could be as big as changing the world, as complex as changing minds, or as fundamental as changing yourself. Epic things may await you, so the ‘Make History’ brand platform shows that The University of Adelaide is all about helping you make it happen.

‘Make History’ and the new visual identity speak to all audiences and come to life across a variety of channels, inside and outside the University.

This is where you Make History

Two years after launching the brand platform, and following great feedback, we wanted to make the second chapter even more personal. In this campaign extension, we focused more on specific individuals and the history they are making today. This aligned perfectly with the 150th year of the University.

Get in touch

If you’re interested in working with us or would like to know more,
chat with Digby at drichards@richardsrose.com.au

Sydney

Adelaide


02 9213 2000

Level 1
66-72 Reservoir St

Surry Hills, NSW 2010

02 9213 2000

The Hub
89 Pirie St

Adelaide, SA 5000


We acknowledge the Traditional Custodians of the land on which we operate and pay our respects to Elders past, present and emerging. We acknowledge the Aboriginal and Torres Strait Islander peoples as the land’s first people and storytellers, and we honour their continuing connection to land, culture and community.

© 2025 Richards Rose