Nothing can frighten a Triton

…Not even Russell Coight. After an Effie Award-winning performance with the Outlander Plug-in Hybrid EV, we brought back our favourite accident-prone adventurer – though not before significantly upping our insurance. Famous for making things harder than they need to be, Russell met his match in the new Triton – a ute that makes adventuring easier than it ought to be. The stage was set for things to go perfectly wrong.

Across the integrated campaign, Russell warns us that ‘show ponies’ in these flashy new utes won’t cut it when the going gets tough – at least not without his old-school know-how. But as things inevitably go wrong for Russ, it quickly becomes clear: this isn’t just any ute, this is Mitsubishi’s most capable ute ever. In fact, it’s Coight Proof.