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Mitsubishi Pajero Sport
Take it to the next level
Born from the insight that the timeless game of one-upmanship thrives at campgrounds and fishing spots across Australia, we elevated the concept with the Pajero Sport GSR, showcasing how to make an entrance in Mitsubishi’s flagship 4WD.
At the heart of the campaign is our comedic nemesis, "The King" – proudly seated on his fold-up throne, surrounded by all the latest gear. However, his reign is quickly upended when a crafty couple arrives in their luxurious Pajero Sport, complete with their own butler in tow.
The first campaign was a resounding success, leading us to create a follow-up that brought back these much-loved characters. This time, new Pajero Sport owners find fresh ways to ‘take it to the next level’ and outshine the King, this time at the beach.
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