Get Up Again

Brand Strategy | Creative Idea | TV | Digital | Video | Outdoor | POS 

After years of focusing on trade and sports partnerships, Beiersdorf Health tasked us to develop a new whole-of-business idea for the brand. In this campaign with a unique rework of the Chumbawamba’s ‘Tubthumping’, we leverage Elastoplast’s unique strength in sport and superior quality to become a symbol of people’s resilience and their ability to bounce back.