GUIDE. PROTECT. CONNECT. MiTEC.

Brand Strategy | Brand Naming & Creation | Creative Idea | TV | Digital | Video | Homepage | Brochure | Design | POS | eDM

We helped Mitsubishi create a new brand and launch an integrated campaign that shines a light on the advanced technology and safety systems across its range.

We called it Mitsubishi Intuitive Technology or MiTEC, and made highly complex innovations feel more human as they guide and protect, alert and connect, even entertain.

Featuring prominently across broadcast, out of home, high traffic digital sites, print and dealerships, the campaign rolled out further with a comprehensive suite of eleven content videos housed on the Mitsubishi website.