LIVE OUTLANDISH

Brand Strategy | Creative Idea | TV | Digital | Video | Design | OOH | Radio | Homepage | Social | eDMs | Brochures | POS

The Outlander has been a favourite amongst families for decades. However unlike families, the all-new Outlander wasn’t settling down… it was changing things up with next level style and sophistication. It was time to move out of its traditional family home into a bigger, bolder, more luxurious place of its own. In Mitsubishi Australia’s biggest launch ever, we were tasked with changing market perceptions and steering the entire Mitsubishi brand in a new direction.

To ‘Live Outlandish’ is about having the confidence to be yourself, wherever you want to be. Being a little ‘out there’ while getting out there. Conceived and produced throughout a challenging worldwide pandemic, the campaign catapulted into market just as the vast majority of Australians were released from lockdown and frothing for freedom. Outlandish timing.