TAKE IT TO THE NEXT LEVEL

Creative Idea | TV | Digital | Video | OOH | Homepage | Social | POS | eDM

In this integrated campaign, we took things to the next level, demonstrating how to make an entrance with Mitsubishi’s new flagship 4WD.

At campgrounds across Australia, the classic game of one-upmanship is alive and well. It’s here that we meet a typical campground king proudly perched on his fold-up throne and surrounded by all the latest gear.

However, when a crafty couple arrive in their luxurious Pajero Sport GSR, the balance of power quickly shifts and the humour is taken to new heights.