GOOD DIFFERENT

Brand Strategy | Creative Idea | Video | Digital | Website

You know those times when you head to the bar feeling a little adventurous only to quickly regret your decision as soon that ‘new’ drink arrives? That’s the insight we played with in this fun, interactive video series for Wild Turkey Spiced. And it struck a chord with those bourbon drinkers who didn’t want to stray too far from what they know and loved – YouTube ranked the campaign 8th in their Top 10 most viewed and popular ads for 2014.